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Performance was driven by a recovery in U.S. e-commerce following the resolution of warehouse management system (WMS) issues that had previously disrupted shipments.
Management prioritized high-margin sales and brand integrity over promotional volume in third-party marketplaces, resulting in a 500 basis point gross margin improvement despite lower revenue.
New customer acquisition was fueled by 'iconic' franchises, specifically totes and swim, which served as entry points for younger demographics and new-to-brand shoppers.
The Europe business pivoted toward a 'franchise-first' ******* ortment to simplify operations and improve product margins, resulting in flat revenue but enhanced profitability.
#Margin #brand #performance #Europe
Performance was driven by a recovery in U.S. e-commerce following the resolution of warehouse management system (WMS) issues that had previously disrupted shipments.
Management prioritized high-margin sales and brand integrity over promotional volume in third-party marketplaces, resulting in a 500 basis point gross margin improvement despite lower revenue.
New customer acquisition was fueled by 'iconic' franchises, specifically totes and swim, which served as entry points for younger demographics and new-to-brand shoppers.
The Europe business pivoted toward a 'franchise-first' ******* ortment to simplify operations and improve product margins, resulting in flat revenue but enhanced profitability.
#Margin #brand #performance #Europe
4 days ago
