Naomi Watts and Kai Schreiber are making a compelling case against matching mother-daughter wardrobes. In Simkhai's fall 2026 campaign, there are no coordinated outfits or deliberately twinning styling moments, as one might expect from a fashionable family affair. Instead, Watts and Schreiber bring their own distinct identities to the collection—one polished and timeless, the other edgier and more eclectic.
Photographed by Mikael Jansson and styled by Camilla Nickerson, this marks Watts and Schreiber's first campaign together. (The wider cast includes Malcolm McRae, Sage Elsesser, Awar Odhiang, and Betsy Gaghan.) For creative director Jonathan Simkhai, bringing mother and daughter into the same fashion universe was a way to show how his clothes can translate across generations. "I have long been a fan of Naomi both on and off screen," he tells ELLE. "She has a timeless sense of style that feels effortless yet intentional."
As for bringing Schreiber into the fold, he adds, "I have been following Kai's modeling career and thought it would be such a great moment to ask both Naomi and Kai to take part in the campaign shoot—I can't think of a better way to showcase how Simkhai can be worn by different generations of inspiring women."
Kai Schreiber in Simkhai's fall 2026 campaign.Mikael Jansson
As it turns out, clothes already move pretty freely between those two generations in the Watts-Schreiber household. Watts tells me that Schreiber has recently begun digging through pieces she saved from the late '90s and early aughts—and Watts has started borrowing from her daughter's growing handbag collection, too. There is, however, one glaring hole in the family archive: "I got rid of all my low-slung waisted jeans," Watts says, "which she's so annoyed about."
#naomi #mother
Photographed by Mikael Jansson and styled by Camilla Nickerson, this marks Watts and Schreiber's first campaign together. (The wider cast includes Malcolm McRae, Sage Elsesser, Awar Odhiang, and Betsy Gaghan.) For creative director Jonathan Simkhai, bringing mother and daughter into the same fashion universe was a way to show how his clothes can translate across generations. "I have long been a fan of Naomi both on and off screen," he tells ELLE. "She has a timeless sense of style that feels effortless yet intentional."
As for bringing Schreiber into the fold, he adds, "I have been following Kai's modeling career and thought it would be such a great moment to ask both Naomi and Kai to take part in the campaign shoot—I can't think of a better way to showcase how Simkhai can be worn by different generations of inspiring women."
Kai Schreiber in Simkhai's fall 2026 campaign.Mikael Jansson
As it turns out, clothes already move pretty freely between those two generations in the Watts-Schreiber household. Watts tells me that Schreiber has recently begun digging through pieces she saved from the late '90s and early aughts—and Watts has started borrowing from her daughter's growing handbag collection, too. There is, however, one glaring hole in the family archive: "I got rid of all my low-slung waisted jeans," Watts says, "which she's so annoyed about."
#naomi #mother
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