After IndyCar had its second most-watched race of the season for the Freedom 250 Grand Prix on Aug. 23, neither of its races at the Milwaukee Mile this weekend reached 1 million viewers.
The first race of the weekend, the Snap-On Makers and Fixers 250, received 509,000 viewers on Fox on Saturday before being postponed 90 laps and less than an hour in due to rain. IndyCar initially scheduled the race's restart to occur Sunday morning, but more rain led the series to push back the resumption of the first race until after the afternoon running of the second race, the Snap-On Milwaukee Mile 250. Sunday's resumed coverage averaged 309,000 viewers on FS1. Both numbers are a season low.
IndyCar kept the Snap-On Milwaukee Mile 250 in its previously scheduled timeslot (1 p.m.) to keep the television window the same. That race received 950,000 viewers, which is a 32% increase from IndyCar's one Milwaukee Mile race in 2025 (720,000 viewers). Race viewership peaked with 1.181 million viewers from 3 to 3:15 p.m., when Pato O'Ward took the checkered flag. O'Ward won both races to get his season total to three wins.
In its second year on Fox, IndyCar is averaging 1.731 million viewers per race – which is up 27% from last year (1.362 million viewers). Fox now owns one-third of Penske Entertainment, IndyCar's parent company, and airs all its races on the network channel (except rescheduled races like Saturday's).
IndyCar hoped to keep the momentum from the one-time Freedom 250 Grand Prix in Washington, D.C., going. The series, however, was unable to get back to 1 million viewers.
#milwaukee #races
The first race of the weekend, the Snap-On Makers and Fixers 250, received 509,000 viewers on Fox on Saturday before being postponed 90 laps and less than an hour in due to rain. IndyCar initially scheduled the race's restart to occur Sunday morning, but more rain led the series to push back the resumption of the first race until after the afternoon running of the second race, the Snap-On Milwaukee Mile 250. Sunday's resumed coverage averaged 309,000 viewers on FS1. Both numbers are a season low.
IndyCar kept the Snap-On Milwaukee Mile 250 in its previously scheduled timeslot (1 p.m.) to keep the television window the same. That race received 950,000 viewers, which is a 32% increase from IndyCar's one Milwaukee Mile race in 2025 (720,000 viewers). Race viewership peaked with 1.181 million viewers from 3 to 3:15 p.m., when Pato O'Ward took the checkered flag. O'Ward won both races to get his season total to three wins.
In its second year on Fox, IndyCar is averaging 1.731 million viewers per race – which is up 27% from last year (1.362 million viewers). Fox now owns one-third of Penske Entertainment, IndyCar's parent company, and airs all its races on the network channel (except rescheduled races like Saturday's).
IndyCar hoped to keep the momentum from the one-time Freedom 250 Grand Prix in Washington, D.C., going. The series, however, was unable to get back to 1 million viewers.
#milwaukee #races
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