Martha Stewart, the grand dame ofmarketing and lifestyle branding, has recent appeared in conjunction with three high-profile brands: Starbucks, Waymo and Kohl's.
It's (almost) fall, aka pumpkin spiceeverything season, and Starbucks is back to peddling its Pumpkin spice latte.
"The PSL has developed deeper lifestyle ******* ociations and a place in online meme culture, withcontent frequently knocking the limited-time offering as a sign that the drinker is 'basic, or has cookie-cutter taste," according to Marketing Dive. "
For its latest campaign aroundthe PSL, Starbucks posits that basic isn't necessarily a bad thing, with Stewart — whom the release describes as 'the queen of fall and keeping it real' — as themessage's mouthpiece."
The PSL returned to stores Auguar 25.
#stewart #basic #waymo
It's (almost) fall, aka pumpkin spiceeverything season, and Starbucks is back to peddling its Pumpkin spice latte.
"The PSL has developed deeper lifestyle ******* ociations and a place in online meme culture, withcontent frequently knocking the limited-time offering as a sign that the drinker is 'basic, or has cookie-cutter taste," according to Marketing Dive. "
For its latest campaign aroundthe PSL, Starbucks posits that basic isn't necessarily a bad thing, with Stewart — whom the release describes as 'the queen of fall and keeping it real' — as themessage's mouthpiece."
The PSL returned to stores Auguar 25.
#stewart #basic #waymo
2 hours ago
