It has been a good start to the CEO reign of Coca-Cola's (KO) Henrique Braun, a company lifer who took over the corner office in March.
Shares of the beverage giant are trading at a record high, up 32% year to date alone. What's more, Coca-Cola shares — often thought of as a boring investment because, hey, they sell soda and juice — have outperformed every member of the "Magnificent Seven" tech complex this year, per Yahoo Finance AlphaSpace data.
While ******* e's stock has bubbled up, Mark Zuckerberg-led Meta (META) is down by 15%, and Elon Musk's Tesla (TSLA) is off by 22% (the latter being the worst-performing Magnificent Seven member in 2026).
Score one for the expense-watching middle managers at ******* e — a completely different approach than the likes of Meta (aggressively building massive AI data centers) and Tesla (aggressively building robots and robotaxis).
The investment thesis at ******* e has been a classic case of an old-school consumer-products business being reinvented, with a heavy dose of cost cuts and safe-haven appeal in an uncertain world.

#coca #member