Driscoll's, the US berries supplier, has named founding-family member Brie Reiter Smith its new CEO.
Smith's grandfather, Joe Reiter, was a co-founder of Driscoll's. She is also the daughter of Miles Reiter, the company's executive chairman.
She takes over from Soren Bjorn in the new role, with immediate effect.
Bjorn joined Driscoll's in 2006 and was appointed CEO in 2023.
He will continue to support the business through the transition and help with "key strategic priorities", the company said in a statement yesterday (25 August).

#reiter