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Hyundai Department Store is preparing to launch COOD, which it describes as South Korea's first speciality select shop built around derma beauty as its core concept.
According to a translated version of the Yonhap News Agency report, the inaugural outlet will open on the basement level of the company's Pangyo store on 18 September.
Spanning approximately 165.28m², the store will stock more than 60 derma beauty brands.
Derma beauty, a term combining "dermatology" and "beauty", describes products created through research and development involving input from medical and bio-science specialists, aimed at enhancing skin function.
Hyundai Department Store noted that although derma beauty items have already been sold within established beauty retailers, COOD represents the sector's first standalone store format centred specifically on this category.

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2 months ago

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