Genesis began as a Hyundai luxury model before becoming a stand-alone brand in 2015.
It now sells sedans, SUVs, and EVs, and notched 5 straight years of record global sales.
Genesis North America's COO said the brand has a "startup mindset" that helps it pivot quickly.
Genesis is, by now, a nearly 20-year-old name.
When Ted Mengiste joined the Hyundai brand five years ago as an executive director of sales operations, he described the internal workings of Genesis as "ground floor."

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