Willow Smith is taking her free-spirit era straight into fashion. The 25-year-old stars in Free People's Fall 2026 campaign, bringing her own mix of bohemian romance and rock-star edge to a collection packed with lace, plaid, oversized layers, accessories, and shoes. Shot by photographer Zoey Grossman, the campaign marks the latest chapter in a Willow-Free People partnership that has quickly grown well beyond clothes.
According to WWD, the new images lean into Smith's signature anything-goes style. Delicate fabrics collide with structured plaids, while loose silhouettes and unexpected proportions give Free People's familiar boho look a distinctly Willow spin. "I've loved Free People for a very long time," Smith said in a statement. "The idea of Free People is woven into the idea of the free human spirit, and that's something I've always connected with."
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And Free People didn't simply hire Willow for a fall campaign. The brand has been riding with her through her latest musical chapter, too. In July, Free People presented the Brooklyn listening party for The Thread, Smith's lastest studio album, at Public Records in Boerum Hill.
Fans got an early listen to the record before Smith sat down for a Q&A. Free People also worked with Five Towers to produce her performance video for The Thread, which Smith directed herself.
#thread
According to WWD, the new images lean into Smith's signature anything-goes style. Delicate fabrics collide with structured plaids, while loose silhouettes and unexpected proportions give Free People's familiar boho look a distinctly Willow spin. "I've loved Free People for a very long time," Smith said in a statement. "The idea of Free People is woven into the idea of the free human spirit, and that's something I've always connected with."
COMPLEX SHOP: Shop the brands you love, anytime and anywhere. Uncover what's next. Buy. Collect. Obsess.
And Free People didn't simply hire Willow for a fall campaign. The brand has been riding with her through her latest musical chapter, too. In July, Free People presented the Brooklyn listening party for The Thread, Smith's lastest studio album, at Public Records in Boerum Hill.
Fans got an early listen to the record before Smith sat down for a Q&A. Free People also worked with Five Towers to produce her performance video for The Thread, which Smith directed herself.
#thread
4 days ago
