On August 10, Jefferies downgraded Apple Inc. (NASDAQ:AAPL) to underperform from hold, cutting its price target to $263.66 from $285.56, implying roughly a 16% downside from Friday's close of $313.33. ******* yst Edison Lee said supply chain checks show Apple has canceled its planned all-glass 20th-anniversary iPhone, expected to launch in September 2027, due to poor production yield. Jefferies also trimmed its fiscal 2028 earnings forecast by 2.1%. Shares fell about 1.3% to 1.5% on the news.
Jefferies says Apple Inc. (NASDAQ:AAPL) has quietly canceled its marquee anniversary iPhone just as component costs are spiking industry-wide. That adds to a growing pile of Wall Street skepticism and raises a real question: is this the start of genuine cracks in Apple's pricing power, or just one bearish call against a stock still up double digits this year?
As of August 7, Apple is still up over 15% year-to-date, and the vast majority of Wall Street remains bullish, with 30 of 47 covering ******* ysts rating the stock buy or strong buy. The foldable iPhone debuting next month is Apple Inc. (NASDAQ:AAPL)'s biggest hardware redesign ever and gives the company a genuine new premium price anchor even with the all-glass model shelved. Despite an industry-wide memory shortage pushing prices higher across the smartphone market, Apple's brand loyalty gives it real room to pass through modest increases. Yahoo Finance tech editor Dan Howley noted that a roughly $100 price ******* p, spread across a phone's life and paid monthly, may not be enough to meaningfully change how people buy.
Six ******* ysts now carry sell-equivalent ratings on Apple, tying the highest count since 2012, and the stock's consensus recommendation of 3.88 out of 5 is its lowest since 2019. Fewer than 60% of ******* ysts recommend buying, well below megacap peers Microsoft, Amazon, and Nvidia, which are all backed by more than 90% of covering ******* ysts.
Jefferies argues the canceled all-glass model shows that "introducing new form factors" to justify higher prices is "more difficult than expected." The foldable iPhone is now the only near-term booster of higher prices. However, surging memory costs could push its starting price above $2,000, which Jefferies itself warns could make it a niche product with limited sales impact. This follows an earlier disappointment too: a soft sales forecast linked to component shortages already knocked the stock about 8% off its recent peak.
#NASDAQ
Jefferies says Apple Inc. (NASDAQ:AAPL) has quietly canceled its marquee anniversary iPhone just as component costs are spiking industry-wide. That adds to a growing pile of Wall Street skepticism and raises a real question: is this the start of genuine cracks in Apple's pricing power, or just one bearish call against a stock still up double digits this year?
As of August 7, Apple is still up over 15% year-to-date, and the vast majority of Wall Street remains bullish, with 30 of 47 covering ******* ysts rating the stock buy or strong buy. The foldable iPhone debuting next month is Apple Inc. (NASDAQ:AAPL)'s biggest hardware redesign ever and gives the company a genuine new premium price anchor even with the all-glass model shelved. Despite an industry-wide memory shortage pushing prices higher across the smartphone market, Apple's brand loyalty gives it real room to pass through modest increases. Yahoo Finance tech editor Dan Howley noted that a roughly $100 price ******* p, spread across a phone's life and paid monthly, may not be enough to meaningfully change how people buy.
Six ******* ysts now carry sell-equivalent ratings on Apple, tying the highest count since 2012, and the stock's consensus recommendation of 3.88 out of 5 is its lowest since 2019. Fewer than 60% of ******* ysts recommend buying, well below megacap peers Microsoft, Amazon, and Nvidia, which are all backed by more than 90% of covering ******* ysts.
Jefferies argues the canceled all-glass model shows that "introducing new form factors" to justify higher prices is "more difficult than expected." The foldable iPhone is now the only near-term booster of higher prices. However, surging memory costs could push its starting price above $2,000, which Jefferies itself warns could make it a niche product with limited sales impact. This follows an earlier disappointment too: a soft sales forecast linked to component shortages already knocked the stock about 8% off its recent peak.
#NASDAQ
2 months ago
