The continental initiative backed by the NBA and FIBA, aiming to create a new European ecosystem, continues to draw the attention of veteran coach and executive Ettore Messina. In an interview published Friday morning by Adnkronos, the four-time EuroLeague champion and former ******* istant coach of the San Antonio Spurs offered a sharp ******* ysis of the rapidly changing international landscape. He urged major stakeholders to look past the initial glamour of the proposed expansion and closely evaluate its structural and financial viability. "The problem is that right now we do not have a clear understanding of what this model actually consists of. There are a lot of people who want to participate, and there is the dream of making a lot of money, but you have to spend a lot just to get close to it. Like all selective things, in the end, some will be happy to participate, while others will burn themselves out having tried and failed," Messina warned, addressing the structural uncertainty surrounding the venture and highlighting the immense economic risks for overextended franchises.
This article originally appeared on Hoops Hype: Like all selective things, in the end, some will be …

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