A viral ad campaign by the Kelce brothers' joint company, Garage Beer, in collaboration with energy drink Liquid Death, has sparked amusement and bewilderment online.
A satirical ad campaign by Liquid Death and Garage Beer, co-owned by Travis Kelce and his recently retired brother Jason, asks fans to mail in their urine to AI data centers to cool down their servers instead of wasting fresh water.
In an advert that is fair to put in the 'you don't see that every day' column, Jason Kelce, after urinating, is soon surrounded by members of the public singing extravagantly with their hands aloft, "We want your pee."
Although a humorous look at AI, it is an odd advert, and many in the sports world had their say.
'Rat King' on X wrote, "Temperature check on public AI sentiment: Kelce brother ad focused on mailing [expletive] jars to data centers." X user Eric The Great replied, clearly bewildered, writing simply: "What on earth."
#liquid #jason #campaign #data
A satirical ad campaign by Liquid Death and Garage Beer, co-owned by Travis Kelce and his recently retired brother Jason, asks fans to mail in their urine to AI data centers to cool down their servers instead of wasting fresh water.
In an advert that is fair to put in the 'you don't see that every day' column, Jason Kelce, after urinating, is soon surrounded by members of the public singing extravagantly with their hands aloft, "We want your pee."
Although a humorous look at AI, it is an odd advert, and many in the sports world had their say.
'Rat King' on X wrote, "Temperature check on public AI sentiment: Kelce brother ad focused on mailing [expletive] jars to data centers." X user Eric The Great replied, clearly bewildered, writing simply: "What on earth."
#liquid #jason #campaign #data
2 months ago
