LeBron James could quickly become one of the most popular figures in the world of "YouTube golf" after the NBA star entered the fast-growing social media ***** e over the weekend.
James only started playing golf last year but has already become obsessed with the game—so much so that he's launched a YouTube channel focused entirely on golf content. His first video, ***** led "The 2016 Cavs 10-Year Reunion Golf Scramble," has amassed more than 2 million views since being published Saturday. In the video, James takes part in a 3 vs. 3 match in Scotland with his former NBA Finals-winning Cleveland teammates Kevin Love, J.R. Smith, Richard Jefferson, Tristan Thompson, and Channing Frye.
His YouTube channel—the handle is simply LeBron—had already surpassed 530,000 subscribers as of Tuesday afternoon. The account actually joined YouTube in 2010 and had about 121,000 subscribers as of last week but was dormant until Saturday with no recent videos, according to figures from social media data tracker Social Blade.
YouTube golf channels typically feature content creators playing matches in various competitive formats with contestants mic'd up. The heavily produced final product often includes broadcast elements seen in live professional golf, like shot tracers. The most popular channels each have millions of subscribers. Rick Shiels leads the way with 3 million-plus, followed closely by Bryson DeChambeau's 2.8 million.
James has a strong social media footprint. He boasts 154 million subscribers on Instagram and another 54 million on X/Twitter. He has regularly posted casual videos from the golf course on those apps in recent months, as well as commentary about professional golf tournaments.
#james #Media #year
James only started playing golf last year but has already become obsessed with the game—so much so that he's launched a YouTube channel focused entirely on golf content. His first video, ***** led "The 2016 Cavs 10-Year Reunion Golf Scramble," has amassed more than 2 million views since being published Saturday. In the video, James takes part in a 3 vs. 3 match in Scotland with his former NBA Finals-winning Cleveland teammates Kevin Love, J.R. Smith, Richard Jefferson, Tristan Thompson, and Channing Frye.
His YouTube channel—the handle is simply LeBron—had already surpassed 530,000 subscribers as of Tuesday afternoon. The account actually joined YouTube in 2010 and had about 121,000 subscribers as of last week but was dormant until Saturday with no recent videos, according to figures from social media data tracker Social Blade.
YouTube golf channels typically feature content creators playing matches in various competitive formats with contestants mic'd up. The heavily produced final product often includes broadcast elements seen in live professional golf, like shot tracers. The most popular channels each have millions of subscribers. Rick Shiels leads the way with 3 million-plus, followed closely by Bryson DeChambeau's 2.8 million.
James has a strong social media footprint. He boasts 154 million subscribers on Instagram and another 54 million on X/Twitter. He has regularly posted casual videos from the golf course on those apps in recent months, as well as commentary about professional golf tournaments.
#james #Media #year
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