Studbudz, Courtney Williams (left) and Natasha Heideman (right).
The StudBudz generated more than $1 million in self-reported brand deals in just 72 hours around this year's WNBA All-Star Weekend.
For Courtney Williams and Natisha Hiedeman, the whirlwind began a year earlier. The duo, former teammates and close friends who launched their Twitch channel in 2025, took WNBA All-Star Weekend by storm by streaming for 72 straight hours, giving fans an unfiltered look at the players, personalities, and off-court moments surrounding the league's marquee event.
What started as a way to bring fans behind the scenes quickly became something more valuable, an audience brands wanted to reach.
The StudBudz have since parlayed that growing audience into partnerships with more than 20 global brands. Now, the duo is demonstrating how WNBA players can turn cultural relevance and direct connections with fans into a business of their own.
#audience
The StudBudz generated more than $1 million in self-reported brand deals in just 72 hours around this year's WNBA All-Star Weekend.
For Courtney Williams and Natisha Hiedeman, the whirlwind began a year earlier. The duo, former teammates and close friends who launched their Twitch channel in 2025, took WNBA All-Star Weekend by storm by streaming for 72 straight hours, giving fans an unfiltered look at the players, personalities, and off-court moments surrounding the league's marquee event.
What started as a way to bring fans behind the scenes quickly became something more valuable, an audience brands wanted to reach.
The StudBudz have since parlayed that growing audience into partnerships with more than 20 global brands. Now, the duo is demonstrating how WNBA players can turn cultural relevance and direct connections with fans into a business of their own.
#audience
3 months ago
