Indianapolis Colts fans may not have cracked the top half of a new overall NFL fandom ranking, but they rose to the surface when it came to engaging with their team online.
Nielsen unveiled its inaugural Scarborough NFL Fandom Index this month, evaluating NFL markets through eight different measures of fan engagement.
Indianapolis finished 17th overall in the index, but ranked fourth among NFL markets in social media engagement, via the Nielsen data.
Nielsen specifically described Indianapolis as a "social-media-forward market."
The study considered apparel purchases, general interest, attendance at live events, betting intent, social media engagement, radio listening, streaming habits and traditional television viewership.
#engagement
Nielsen unveiled its inaugural Scarborough NFL Fandom Index this month, evaluating NFL markets through eight different measures of fan engagement.
Indianapolis finished 17th overall in the index, but ranked fourth among NFL markets in social media engagement, via the Nielsen data.
Nielsen specifically described Indianapolis as a "social-media-forward market."
The study considered apparel purchases, general interest, attendance at live events, betting intent, social media engagement, radio listening, streaming habits and traditional television viewership.
#engagement
2 months ago
