The Houston Texans have plenty of food and drink options for the 70,000-plus fans that will be at each of their home games at Reliant Stadium, but very few will get to experience the luxury of the stadium's new exclusive area just steps away from the field.
Similar to what the Astros offer with the Diamond Club or the Rockets with their Lexus Lounge, the Texans are introducing the BMW Lone Star Ballroom and BMW M Club Blue.
The Texans took what was a storage area in the bowels of the stadium and turned it into a swanky lounge located at field level, below the stands, with a window looking out to the tunnel where the visiting team will run out onto the field before games.
That kind of access to the field and players is something that has been missing from the only building the Houston Texans have known since they began play in 2002.
"It's real important to us when we talk about delivering a world-class fan experience that we understand what other venues, other buildings are doing, not only in the state, not only in the country, but worldwide," Houston Texans team president Mike Tomon said. "I think we have seen a lot more segmentation to the different markets, meaning, do you have a unique experience for a certain type of fan? So, we see that as a trend and we see the want to get closer to the team and the game element as a trend as well."
#houston #club #games
Similar to what the Astros offer with the Diamond Club or the Rockets with their Lexus Lounge, the Texans are introducing the BMW Lone Star Ballroom and BMW M Club Blue.
The Texans took what was a storage area in the bowels of the stadium and turned it into a swanky lounge located at field level, below the stands, with a window looking out to the tunnel where the visiting team will run out onto the field before games.
That kind of access to the field and players is something that has been missing from the only building the Houston Texans have known since they began play in 2002.
"It's real important to us when we talk about delivering a world-class fan experience that we understand what other venues, other buildings are doing, not only in the state, not only in the country, but worldwide," Houston Texans team president Mike Tomon said. "I think we have seen a lot more segmentation to the different markets, meaning, do you have a unique experience for a certain type of fan? So, we see that as a trend and we see the want to get closer to the team and the game element as a trend as well."
#houston #club #games
2 months ago
