Bud Light,the official beer sponsor of the NFL for nearly 30 years, begins the 2026 football season with a new campaign starring Pro Football Hall of Famer Peyton Manning and comedian/podcasterShane Gillis.
The two spots — "The Move" and "Armchair" — runacross linear, streaming and digital.
Anomaly New York handled creative, with Damien Shatford of Biscuit directing.
Todd Allen, senior vice president, marketing for Bud Light, said:"We know firsthand the deep-rooted passion fans have for their team." He added the new work celebrates "the great lengths fans go to as they do anything for their team — and a Bud Light— on game day."
Bud Light has produced colorful cans for 27 sponsored teams.
#light #team #hall #peyton
The two spots — "The Move" and "Armchair" — runacross linear, streaming and digital.
Anomaly New York handled creative, with Damien Shatford of Biscuit directing.
Todd Allen, senior vice president, marketing for Bud Light, said:"We know firsthand the deep-rooted passion fans have for their team." He added the new work celebrates "the great lengths fans go to as they do anything for their team — and a Bud Light— on game day."
Bud Light has produced colorful cans for 27 sponsored teams.
#light #team #hall #peyton
2 months ago
