By Danielle Kaye and Joyce Zhou
NEW YORK/HONG KONG, Aug 11 (Reuters) - Taylor Swift's wedding dress remains under wraps. But wedding chain David's Bridal is already betting brides will want one just like it.
Fans are eagerly awaiting the reveal of the Christian Dior dress Swift wore at her tightly controlled Madison Square Garden celebration on July 3. Meanwhile, the Hong Kong design team at David's Bridal, which owns roughly 200 stores across the U.S., has already sketched about two dozen looks based on the pop star's likely aesthetics, with a focus on Hollywood glamour and drop-waist silhouettes, CEO Kelly Cook told Reuters.
Those preparations will help the brand "move very quickly when we have an idea of where the dress has landed," Cook explained. David's Bridal has already seen an uptick in searches for Swift-inspired designs on its website, which lists dresses ranging from hundreds of dollars to more than $3,000.
Designers say they will be looking out for elements of her outfit that could blossom into bridal fashion trends.
#kong
NEW YORK/HONG KONG, Aug 11 (Reuters) - Taylor Swift's wedding dress remains under wraps. But wedding chain David's Bridal is already betting brides will want one just like it.
Fans are eagerly awaiting the reveal of the Christian Dior dress Swift wore at her tightly controlled Madison Square Garden celebration on July 3. Meanwhile, the Hong Kong design team at David's Bridal, which owns roughly 200 stores across the U.S., has already sketched about two dozen looks based on the pop star's likely aesthetics, with a focus on Hollywood glamour and drop-waist silhouettes, CEO Kelly Cook told Reuters.
Those preparations will help the brand "move very quickly when we have an idea of where the dress has landed," Cook explained. David's Bridal has already seen an uptick in searches for Swift-inspired designs on its website, which lists dresses ranging from hundreds of dollars to more than $3,000.
Designers say they will be looking out for elements of her outfit that could blossom into bridal fashion trends.
#kong
18 days ago
