FC Internazionale Milano have reached a historic and significant milestone, which cements their size on a global scale. The Nerazzurri now have over 100 million fans on their social media platforms, distributed across their 26 different profiles.
It is an achievement that goes beyond mere numbers and tells the tale of a project that has been carried out over time, in which on-field success has been linked to an increasingly structured digital strategy, which has broadened the horizons of its fanbase to new audiences outside of Italy.
In the last twelve months, this growth has been constant and significant, having drawn in over 16 million new fans, an increase of over 20%, which is a leading figure among the world's top clubs. In the last six months (February to July), this growth has taken the Club over the 100-million mark, strengthening Inter's position as one of the most popular entities in world football. In particular, YouTube and TikTok, two key platforms in the Club's internationalisation,largely drove this increase in followers.
Inter have surpassed 10 million subscribers on YouTube, joining an elite group of global football clubs on the platform. Between February and July, the Club recorded 6.1 million new subscribers, representing growth of 135%. This milestone has also seen Inter climb to seventh in the global ranking of football clubs by subscriber count.
At the same time, TikTok continued to establish itself as one of the Club's most dynamic platforms, with steady growth in both its fanbase (+4 million followers between February and July) and engagement. It was on TikTok that the Club also experimented with new storytelling formats, launching an innovative "Out Of Phone" campaign to celebrate its 21st Scudetto. For the first time, content native to the platform stepped beyond the smartphone screen to become a shared, real-world experience, accompanying the Bus Parade and turning Milano into an extension of the Club's digital storytelling. The initiative generated hundreds of millions of views and drove a significant increase in followers, further demonstrating Inter's ability to bring the digital and physical worlds together through moments of powerful emotional impact.
#club
It is an achievement that goes beyond mere numbers and tells the tale of a project that has been carried out over time, in which on-field success has been linked to an increasingly structured digital strategy, which has broadened the horizons of its fanbase to new audiences outside of Italy.
In the last twelve months, this growth has been constant and significant, having drawn in over 16 million new fans, an increase of over 20%, which is a leading figure among the world's top clubs. In the last six months (February to July), this growth has taken the Club over the 100-million mark, strengthening Inter's position as one of the most popular entities in world football. In particular, YouTube and TikTok, two key platforms in the Club's internationalisation,largely drove this increase in followers.
Inter have surpassed 10 million subscribers on YouTube, joining an elite group of global football clubs on the platform. Between February and July, the Club recorded 6.1 million new subscribers, representing growth of 135%. This milestone has also seen Inter climb to seventh in the global ranking of football clubs by subscriber count.
At the same time, TikTok continued to establish itself as one of the Club's most dynamic platforms, with steady growth in both its fanbase (+4 million followers between February and July) and engagement. It was on TikTok that the Club also experimented with new storytelling formats, launching an innovative "Out Of Phone" campaign to celebrate its 21st Scudetto. For the first time, content native to the platform stepped beyond the smartphone screen to become a shared, real-world experience, accompanying the Bus Parade and turning Milano into an extension of the Club's digital storytelling. The initiative generated hundreds of millions of views and drove a significant increase in followers, further demonstrating Inter's ability to bring the digital and physical worlds together through moments of powerful emotional impact.
#club
7 hours ago
