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Revenue and enrollment remained consistent with the prior year, supported by multi-year investments in technology-enabled support and skills-aligned curriculum that bolstered student retention.
Management attributed near-term enrollment friction to a fundamental shift in how prospective students evaluate options, noting longer and more iterative processes as AI-powered search becomes a primary discovery tool.
The university accelerated its 'Built for Real Life' omnichannel campaign to Q3 to proactively influence AI-powered search results by providing authoritative, evidence-based content on flexibility and affordability.
Employer-supported enrollment grew to approximately 36% of the total base, reflecting a strategic pivot toward B2B relationships that offer higher completion rates and lower acquisition costs.
Revenue and enrollment remained consistent with the prior year, supported by multi-year investments in technology-enabled support and skills-aligned curriculum that bolstered student retention.
Management attributed near-term enrollment friction to a fundamental shift in how prospective students evaluate options, noting longer and more iterative processes as AI-powered search becomes a primary discovery tool.
The university accelerated its 'Built for Real Life' omnichannel campaign to Q3 to proactively influence AI-powered search results by providing authoritative, evidence-based content on flexibility and affordability.
Employer-supported enrollment grew to approximately 36% of the total base, reflecting a strategic pivot toward B2B relationships that offer higher completion rates and lower acquisition costs.
15 days ago
