BMW solidified its position as the top-selling luxury automaker in the U.S. with strong second-quarter sales, a result that comes as many rivals experienced declines.
The timing of BMW's impressive quarter is important. One of the brand's largest markets, China, has gone in the opposite direction in 2026, forcing BMW (BMWYY) to revise its outlook for the year.
While U.S. demand can't fully offset the China slowdown, the growth in U.S. sales gives BMW a resilient and profitable market it can rely on. It's also a source of stability at a time when rivals like Mercedes-Benz, Lexus, and Audi have seen sales slide.
Excluding the smaller Mini brand, BMW sold 102,713 vehicles in the U.S. in Q2, a healthy year-over-year increase of 13%. First-half sales reached 186,944 units, up by 4.7%.
103,257 of those models were larger, more expensive SUVs.
The timing of BMW's impressive quarter is important. One of the brand's largest markets, China, has gone in the opposite direction in 2026, forcing BMW (BMWYY) to revise its outlook for the year.
While U.S. demand can't fully offset the China slowdown, the growth in U.S. sales gives BMW a resilient and profitable market it can rely on. It's also a source of stability at a time when rivals like Mercedes-Benz, Lexus, and Audi have seen sales slide.
Excluding the smaller Mini brand, BMW sold 102,713 vehicles in the U.S. in Q2, a healthy year-over-year increase of 13%. First-half sales reached 186,944 units, up by 4.7%.
103,257 of those models were larger, more expensive SUVs.
16 days ago
