Professional Fighters League CEO John Martin believes thepromotion needs to focus on brand building.
While the PFL is arguably the second-biggest MMA promotion in theworld, it remains well behind industry leader UFC in terms of popularity. Martin believes the focus of thePFL has shifted multiple times since its inception in 2017,hindering its growth as a brand. Martin notes that the acquisitionof Bellator in 2023 also came with a lot of issues.
Martin, who joined as the CEO of PFL last year, believes thepromotion is more important than individual fighters. Martin is nowtrying to build the brand of PFL.
"The PFL's seven years old," Martin told
While the PFL is arguably the second-biggest MMA promotion in theworld, it remains well behind industry leader UFC in terms of popularity. Martin believes the focus of thePFL has shifted multiple times since its inception in 2017,hindering its growth as a brand. Martin notes that the acquisitionof Bellator in 2023 also came with a lot of issues.
Martin, who joined as the CEO of PFL last year, believes thepromotion is more important than individual fighters. Martin is nowtrying to build the brand of PFL.
"The PFL's seven years old," Martin told
3 months ago
