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The WNBA continues to discover new ways to shoot itself in the foot.
It is the league’s 30th anniversary season, and the latest self-inflicted wound is a poster celebrating that historic milestone.
On the surface, it looks harmless. The poster looks like something that might hang in a 10-year-old’s bedroom or a college kid’s dorm. Dawn Staley’s awesome teal and purple Charlotte Sting jersey pops in the middle of it and she’s surrounded by a handful of recognizable faces from the past and present: Breanna Stewart, A’ja Wilson, Sheryl Swoopes, Lisa Leslie, Paige Bueckers and Angel Reese, to name a few.
But a closer look shows a few things the WNBA is guilty of far too often: incompetence, a lack of oversight and a void of creativity.
For starters, this poster is $30 and looks like something that could’ve been designed in PhotoShop 15 years ago. It is simply a collection of logos and stock images of players. It seemingly wants to take inspiration from one of those throwback Sports Illustrated covers the magazine rolled out during March Madness, a “Where’s Waldo” style collage meant to evoke excitement for the NCAA Tournament.
1 month ago

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