Wrexham are an outlier in football’s bonkers financial ecosystem.
Missing out on a Championship playoff spot on the final day of 2024-25, their run of consecutive promotions in the English football league system is over. But commercially, they are still in full flight.
Ryan Reynolds and Rob Mac’s ownership of the club, in tandem with investment from the ultra-wealthy Allyn family and the near-$1trn private equity firm Apollo, has helped the provincial Welsh club access commercial markets that would be fantastical for their rivals in the second tier, where average annual losses total £15m thanks to the inflationary cycle inherent to the race to reach the Premier League.
Thanks to sponsorship deals with blue-chip brands like United Airlines, Meta and HP, Wrexham are able to simultaneously outspend practically all of their Championship peers in the wage and transfer markets, as well as plan long-term for the future with the ongoing expansion of the Racecourse Ground.
The club’s accounts for 2024-25, the most recent published financial year, showed wages just shy of £20m and amortisation (which is how clubs spread the costs of new signings over the duration of a player’s contract for accounting purposes) of £2.4m
Missing out on a Championship playoff spot on the final day of 2024-25, their run of consecutive promotions in the English football league system is over. But commercially, they are still in full flight.
Ryan Reynolds and Rob Mac’s ownership of the club, in tandem with investment from the ultra-wealthy Allyn family and the near-$1trn private equity firm Apollo, has helped the provincial Welsh club access commercial markets that would be fantastical for their rivals in the second tier, where average annual losses total £15m thanks to the inflationary cycle inherent to the race to reach the Premier League.
Thanks to sponsorship deals with blue-chip brands like United Airlines, Meta and HP, Wrexham are able to simultaneously outspend practically all of their Championship peers in the wage and transfer markets, as well as plan long-term for the future with the ongoing expansion of the Racecourse Ground.
The club’s accounts for 2024-25, the most recent published financial year, showed wages just shy of £20m and amortisation (which is how clubs spread the costs of new signings over the duration of a player’s contract for accounting purposes) of £2.4m
4 months ago
