Former Scotland midfielder Graeme Souness reckons the Tartan Army's celebrations at the World Cup will do wonders for the tourism industry.
Scotland fans have earned praise for the noise they generated both at Saturday's Group C opener against Haiti and at a Boston Red Sox baseball game at Fenway Park the following day, as well as around the host city.
"What an advert for Scotland - and for the Scottish Tourist Board," Souness said on BBC One's Breakfast.
"How many people will want to visit after seeing how they celebrate and being in their company. They are doing the country proud.
"They are there to celebrate and right now the team are giving them something to shout about."