Fox Sports could pull in more than $250 million from World Cup hydration break adverts, after turning mandatory stoppages into a major new commercial opportunity.
Throughout the tournament, the broadcaster has cut to full-screen adverts during mid-half breaks, opening up a valuable new revenue stream during moments viewers cannot skip without risking missing the match restart.
The figures show why the strategy is likely to remain in place.
According to Sports Business Journal, Fox could generate around $249.6 million from hydration break adverts alone, based on estimated rates and available slots.
That figure is based on an average price of $300,000 per 30-second spot.
Throughout the tournament, the broadcaster has cut to full-screen adverts during mid-half breaks, opening up a valuable new revenue stream during moments viewers cannot skip without risking missing the match restart.
The figures show why the strategy is likely to remain in place.
According to Sports Business Journal, Fox could generate around $249.6 million from hydration break adverts alone, based on estimated rates and available slots.
That figure is based on an average price of $300,000 per 30-second spot.
13 hours ago
