We now have a better idea of exactly who the biggest creators are on social media. ESHAP and What's Trending have partnered to unveil the second annual Creator Map, a guide to the biggest creators by platform. And TheWrap has your first look at their findings.
The Creator Map will be unveiled later today at the first Jupiter Festival Miami, which is sponsored by YouTube. Evan Shapiro, media cartographer and ESHAP founder and CEO; Shira Lazar, What's Trending founder and CEO; and Jon Goss, CEO of the Lighthouse will unveil the project on the main stage of the event.
Described as the "definitive visual guide to the creator ecosphere," the Creator Map offers a data-informed view of the creator economy, an industry that can often feel confusing and chaotic from an outsider perspective. For the first time, the top 200 creators across Instagram, YouTube and TikTok will have both their follower counts and Affinity Quotient scores published on the map. Sponsored by Whalar Group and with data powered by Whalar's creator operating system Foam, the Affinity Quotient measures the depth of audience engagement and places a greater emphasis on active signals such as shares and saves than on passive interactions. That's an important insight as engagement rather than follower count has become the top metric in the creator economy. The Creator Affinity 100 list was first presented at this this year's IBC and identified 100 creators generating the greatest affinity among their audiences.
The map also identifies top creators across Snap, Facebook, LinkedIn, X, Twitch, Pinterest and Rumble, along with the top Substack publishers and podcasters. Additionally, it identifies some of the top agencies, studios, technology tools, payment platforms and other companies powering the creator ecosystem. Check it out below:
ESHAP and What's Trending Creator Map (Photo Credit: ESHAP, What's Trending)
#biggest
The Creator Map will be unveiled later today at the first Jupiter Festival Miami, which is sponsored by YouTube. Evan Shapiro, media cartographer and ESHAP founder and CEO; Shira Lazar, What's Trending founder and CEO; and Jon Goss, CEO of the Lighthouse will unveil the project on the main stage of the event.
Described as the "definitive visual guide to the creator ecosphere," the Creator Map offers a data-informed view of the creator economy, an industry that can often feel confusing and chaotic from an outsider perspective. For the first time, the top 200 creators across Instagram, YouTube and TikTok will have both their follower counts and Affinity Quotient scores published on the map. Sponsored by Whalar Group and with data powered by Whalar's creator operating system Foam, the Affinity Quotient measures the depth of audience engagement and places a greater emphasis on active signals such as shares and saves than on passive interactions. That's an important insight as engagement rather than follower count has become the top metric in the creator economy. The Creator Affinity 100 list was first presented at this this year's IBC and identified 100 creators generating the greatest affinity among their audiences.
The map also identifies top creators across Snap, Facebook, LinkedIn, X, Twitch, Pinterest and Rumble, along with the top Substack publishers and podcasters. Additionally, it identifies some of the top agencies, studios, technology tools, payment platforms and other companies powering the creator ecosystem. Check it out below:
ESHAP and What's Trending Creator Map (Photo Credit: ESHAP, What's Trending)
#biggest
2 days ago
