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Consumer confidence decreased in August, according to The Conference Board's Consumer Confidence Index. This was the second straight month in decline. If September's report shows the same trend, investors might start looking for stocks that can prove resilient through tough economic times.
Procter & Gamble (NYSE: PG) fits the bill about as well as a company can. Let's have a look.
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P&G has raised its dividend for 70 consecutive years. Not many businesses can claim that. Among Dividend Kings, or companies that have raised dividends for 50 years straight, only P&G and five other members qualify for that ultra-elite group. The dividend is also well-funded, as P&G's earnings per share and free cash flow comfortably exceed the amount needed. The company's payout ratio is around 64%.
P&G is diversified within its products. Everything consumers need, ranging from diapers to toothpaste, razors, and detergents, is held within its portfolio of everyday household staples. These are products that people will continue to buy regardless of macroeconomic conditions.

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