Olivia Rodrigo gave Palestinian designer Yasmeen Mjalli a reason to keep going. Mjalli said her fashion brand nearly shut down before Rodrigo's commission. The singer ordered a dress for her Daisy Chain Fields Festival. Mjalli described the opportunity as "divine intervention."
Mjalli founded Nöl Collective in 2020. The Palestinian brand works with women's cooperatives and individual embroiderers. Its designs preserve traditional Palestinian craftsmanship through contemporary clothing. However, operating from the West Bank has created major challenges.
Mjalli said a shipment of handwoven wool was held by Israeli customs. She said authorities eventually destroyed the materials. She then tried sourcing replacement fabric in Jerusalem. However, road closures prevented her from reaching the city.
"I was genuinely like, maybe we should stop, maybe this is our last effort," Mjalli told Vogue Arabia. She said she was "just so tired" after facing repeated obstacles. The situation nearly became the brand's breaking point.
Then Rodrigo commissioned Nöl Collective to create a dress. Mjalli described the commission as "divine intervention." The project gave her a reason to continue despite the challenges.
#reason
Mjalli founded Nöl Collective in 2020. The Palestinian brand works with women's cooperatives and individual embroiderers. Its designs preserve traditional Palestinian craftsmanship through contemporary clothing. However, operating from the West Bank has created major challenges.
Mjalli said a shipment of handwoven wool was held by Israeli customs. She said authorities eventually destroyed the materials. She then tried sourcing replacement fabric in Jerusalem. However, road closures prevented her from reaching the city.
"I was genuinely like, maybe we should stop, maybe this is our last effort," Mjalli told Vogue Arabia. She said she was "just so tired" after facing repeated obstacles. The situation nearly became the brand's breaking point.
Then Rodrigo commissioned Nöl Collective to create a dress. Mjalli described the commission as "divine intervention." The project gave her a reason to continue despite the challenges.
#reason
2 days ago
