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Low prices alone are no longer enough to guarantee success in discount retail.
Chains also have to give shoppers a reason to keep coming back, whether that means new products, viral merchandise, rewards, or making in-store shopping easier.
Five Below has spent the past year changing all three.
Now its latest results suggest shoppers are responding.
Five Below's second-quarter net sales jumped 22.9% to $1.26 billion, while comparable sales increased 14.1%.

#shoppers #alone #enough
5 days ago

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