United Rentals Inc.'s (NYSE:URI) AI-enabled Equipment Agent facilitates customers within the equipment rental industry in comparing and selecting equipment and machinery in line with their project requirements. As per United Rentals' management, it has led to a 70% enhancement in users' ability to find equipment that fits their specific needs. The company decided to capitalize on that momentum by expanding its availability to ChatGPT, which made it the first equipment rental application available on ChatGPT store.
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There are several strategic benefits of such innovation for United Rentals. The Equipment Agent solidifies the company's digital ecosystem by integrating its expertise and large equipment rental fleet with accessible, user-friendly and intelligent tools built according to customer needs. It enables customers to work with an engaging conversation-based system, instead of depending on conventional filter-based search methodologies. Moreover, the system is designed to make suggestions similar to the ones shared by equipment experts.
The tool supports efficient rental decision-making by streamlining the overall equipment discovery process for customers, and helping them move from planning to execution. Such capabilities come from decades of jobsite experience and fleet know-how, based on real customer questions. The tool has been tested extensively by the company's sales and equipment specialists. User experience from research to reservation is highly seamless as they are directed to detailed product pages on the company website, once a recommendation is generated.
Integration into ChatGPT further extends the tool's visibility beyond United Rentals' existing digital channels, which enables the company to serve customers across its various existing platforms. Such expansion will also offer usage data and related insights around customer behavior.

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