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Coca-Cola (NYSE: KO) has long been one of the most closely watched consumer stocks. Coca-Cola's flagship beverage anchors the stock, and its success is arguably the biggest factor in supporting the 64 consecutive years of dividend increases.
Moreover, under Warren Buffett's leadership at the time, Berkshire Hathaway has owned the stock for decades, holding 9.3% of Coca-Cola's outstanding shares.
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Nonetheless, investors should think twice about paying $88 per share for it. For one, that takes its P/E ratio to 27, well above archrival PepsiCo at an 18 earnings multiple.
Additionally, PepsiCo's dividend yields almost 4.2%, well above the near 2.4% cash return investors now earn from Coca-Cola. Still, both stocks retain Dividend King status by virtue of more than half a century of annual payout hikes. Also, Coca-Cola investors should also not ignore the dividend, as it is typically the primary source of returns.

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