Genie Bouchard is teaming up with 7UP for a new campaign tied to the brand's latest citrus shake-up. In an exclusive interview with The Blast, the former tennis star explains why the cheeky concept appealed to her and how its message connects with her own experience of doing things differently.
That connection runs especially deep for Bouchard, who says many of the social media choices she was once criticized for have since become standard for athletes.
7UP
Genie Bouchard is getting behind 7UP's playful push to give lime the spotlight after years of living in lemon's shadow.
The retired tennis star spoke to The Blast about what drew her to the brand's new campaign, which accompanies the launch of 7UP Lime Lemon. The reformulated soda puts lime ahead of lemon in its flavor profile and has inspired an entire tongue-in-cheek campaign built around the supposed influence of "Big Lemon."
#teaming #tied
That connection runs especially deep for Bouchard, who says many of the social media choices she was once criticized for have since become standard for athletes.
7UP
Genie Bouchard is getting behind 7UP's playful push to give lime the spotlight after years of living in lemon's shadow.
The retired tennis star spoke to The Blast about what drew her to the brand's new campaign, which accompanies the launch of 7UP Lime Lemon. The reformulated soda puts lime ahead of lemon in its flavor profile and has inspired an entire tongue-in-cheek campaign built around the supposed influence of "Big Lemon."
#teaming #tied
1 day ago
