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As consumers spend more on goods and services through subscriptions, retail and entertainment categories are attracting a lot of their payments. Those two categories comprised roughly 43% of consumers' overall subscription spending in the past 12 months ending in July, a greater share than 41% in 2025 and 2024, according to a new Bank of America report. Food, fitness and fashion was the next highest category (26%) among the non-utility spending.
The growth in subscription spending by U.S. consumers at 7.7% outpaced the expansion of total card spending for the second consecutive year, also for the 12-month period through July, according to the report issued Wednesday, which is based on the bank's transaction data.
While subscription spending among Gen Xers and Baby Boomers grew modestly during that 12-month period at 3% and 5%, respectively, Gen Z subscription spending surged by about 14%, surpassing that of younger Millennials (about 10%) and older Millennials (nearly 8%), per the report.
While subscription spending on reading and information was the smallest category of spending (7%), per the bank's report, those payments grew the most year-over-year, especially among the Gen Z group.
#spending #daily
As consumers spend more on goods and services through subscriptions, retail and entertainment categories are attracting a lot of their payments. Those two categories comprised roughly 43% of consumers' overall subscription spending in the past 12 months ending in July, a greater share than 41% in 2025 and 2024, according to a new Bank of America report. Food, fitness and fashion was the next highest category (26%) among the non-utility spending.
The growth in subscription spending by U.S. consumers at 7.7% outpaced the expansion of total card spending for the second consecutive year, also for the 12-month period through July, according to the report issued Wednesday, which is based on the bank's transaction data.
While subscription spending among Gen Xers and Baby Boomers grew modestly during that 12-month period at 3% and 5%, respectively, Gen Z subscription spending surged by about 14%, surpassing that of younger Millennials (about 10%) and older Millennials (nearly 8%), per the report.
While subscription spending on reading and information was the smallest category of spending (7%), per the bank's report, those payments grew the most year-over-year, especially among the Gen Z group.
#spending #daily
2 months ago
