Cheapest freight isn't always best, especially when a late shipment can cost millions. ShipStation Global CEO Tom Madine breaks down why SMB shippers need parcel, LTL and truckload in one workflow, and why better freight decisions now matter more than just lower rates. From the merger that created ShipStation Global to adding more modes into the platform, this conversation gets into where shipping tech is heading, how data shapes carrier selection, and what smaller shippers actually need from logistics partners. #FreightTech #LTL #SupplyChain
ShipStation Global is formally launching its less-than-truckload product, marking the first tangible freight expansion since the merger of software provider Auctane, formerly the parent of the Stamps.com andShipStation,and WWEX Group, which previously housed freight brokerages like Worldwide Express. The company's CEO said the rollout represents the opening move in a broader strategy to let small and midsize shippers purchase and manage all transportation modes through a single platform.
"Today's the first day we've really launched the LTL product," said Tom Madine, CEO of ShipStation Global, noting the company plans to add truckload, final mile, and eventually ocean and forwarding capabilities after establishing its inland position.
The strategic rationale centers on eliminating the workflow gap that forced ShipStation users to leave the platform whenever they needed to move freight beyond parcel. Customer surveys repeatedly flagged the absence of additional modes as the top improvement request, he said. With LTL now integrated, shippers can manage inbound inventory movements alongside outbound parcel without switching systems.
"Cheapest is not always best…But at the same time, you don't want to overpay," Madine said, illustrating the point with a customer whose engine shipments carry multi-million-dollar consequences if delayed.

#madine #shippers #parcel #cheapest