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A decade ago, if you said GoPro was the Allbirds of the action sports world, it would've been a compliment to both the action-sports camera company and the one hawking sustainable sneakers.
But in 2026, it means that the companies have effectively become public shells for vaguely worded AI and data center plays.
To that end, GoPro stock soared about 50% on Tuesday before settling and is up nearly 100% over the last week after Starman Optical, a photonics company, agreed to acquire every Red Bull drinker's favorite helmet-mounted camera in a $285 million transaction, or about $1.14 per share. GoPro shareholders will retain about 10% of the company, and the deal will also wipe about $92 million of debt off the balance sheet.
The deal's expected to close by the end of this year, the companies say.
#gopro #Stock #action
A decade ago, if you said GoPro was the Allbirds of the action sports world, it would've been a compliment to both the action-sports camera company and the one hawking sustainable sneakers.
But in 2026, it means that the companies have effectively become public shells for vaguely worded AI and data center plays.
To that end, GoPro stock soared about 50% on Tuesday before settling and is up nearly 100% over the last week after Starman Optical, a photonics company, agreed to acquire every Red Bull drinker's favorite helmet-mounted camera in a $285 million transaction, or about $1.14 per share. GoPro shareholders will retain about 10% of the company, and the deal will also wipe about $92 million of debt off the balance sheet.
The deal's expected to close by the end of this year, the companies say.
#gopro #Stock #action
20 days ago
