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Ads are coming for your LLM queries: OpenAI, the company behind the LLM, said this week its advertising business hit a $1 billion annualized run rate in well under a year.
OpenAI first slotted ads into ChatGPT in February in the U.S. and has slowly rolled out options for advertisers to purchase slots right in the LLM around the globe. On Monday, that option was extended to India, Europe, the Middle East and North Africa.
But rather than the search engine optimization of the mid-2010s yore, which catalyzed a boom-and-bust cycle for digital media platforms like HuffPost and BuzzFeed, these ads are placed directly into ChatGPT's output alongside similar queries. OpenAI's about to find out if the 2020s version is any different.
Ask ChatGPT for a recommendation for the best pen for taking notes, and you might be served an ad for notebooks. And so forth. It's a burgeoning marketing-science (with a healthy dash of pseudoscience) field called GEO, or Generative Engine Optimization.
#NVIDIA #tell
Ads are coming for your LLM queries: OpenAI, the company behind the LLM, said this week its advertising business hit a $1 billion annualized run rate in well under a year.
OpenAI first slotted ads into ChatGPT in February in the U.S. and has slowly rolled out options for advertisers to purchase slots right in the LLM around the globe. On Monday, that option was extended to India, Europe, the Middle East and North Africa.
But rather than the search engine optimization of the mid-2010s yore, which catalyzed a boom-and-bust cycle for digital media platforms like HuffPost and BuzzFeed, these ads are placed directly into ChatGPT's output alongside similar queries. OpenAI's about to find out if the 2020s version is any different.
Ask ChatGPT for a recommendation for the best pen for taking notes, and you might be served an ad for notebooks. And so forth. It's a burgeoning marketing-science (with a healthy dash of pseudoscience) field called GEO, or Generative Engine Optimization.
#NVIDIA #tell
5 hours ago
