Jessica Pegula is all in favor of bringing more fans into tennis, but the world number three said Wednesday it's important to keep the focus on the game.
The US Tennis ******* ociation doubled down this year on credentials awarded to content creators -- reportedly handing out almost 100 after making 54 available in 2025 to amplify the tournament's presence on social media.
The influencers focus not just on tennis, but on fashion, food and lifestyle topics that are now an inextricable part of the game.
But the embrace of content creators sparked some backlash when the chair umpire of Naomi Osaka's first round match against Anastasia Zakharova had to shush a group in a courtside suite who appeared to be conducting a noisy photo shoot during a point.
"I think I can appreciate, you know, the influencers coming and kind of showcasing the US Open experience," Pegula said.
#association
The US Tennis ******* ociation doubled down this year on credentials awarded to content creators -- reportedly handing out almost 100 after making 54 available in 2025 to amplify the tournament's presence on social media.
The influencers focus not just on tennis, but on fashion, food and lifestyle topics that are now an inextricable part of the game.
But the embrace of content creators sparked some backlash when the chair umpire of Naomi Osaka's first round match against Anastasia Zakharova had to shush a group in a courtside suite who appeared to be conducting a noisy photo shoot during a point.
"I think I can appreciate, you know, the influencers coming and kind of showcasing the US Open experience," Pegula said.
#association
9 days ago
