Canada Goose Holdings Inc. (NYSE:GOOS) shares closed at $8.28 on August 24, down 5.3%, after Wells Fargo downgraded the stock to Underweight. The call followed a new 50% U.S. duty on certain Canadian imports, including apparel. The duties were originally scheduled for August 19 but took effect on August 22 after a three-day suspension. The question for Canada Goose Holdings Inc. (NYSE:GOOS) is whether luxury pricing and direct distribution can absorb the added cost without weakening demand.
The duty applies to the customs value of covered products, making product-level exposure—not U.S. revenue alone—the key number. Canada Goose Holdings Inc. (NYSE:GOOS) generated C$385.1 million in the United States during fiscal 2026, equal to 25.2% of C$1.53 billion in total revenue.
Canada Goose Holdings Inc. (NYSE:GOOS) has not disclosed how much of its U.S. ****** ortment falls under the tariff or the customs-value base subject to the duty. However, the company reported that most of its goods were manufactured in Canada during fiscal 2026, including nearly all of its down-filled outerwear. More than 80% of those down-filled products were manufactured directly in company facilities.
Canada Goose Holdings Inc. (NYSE:GOOS) has more flexibility than a mass-market apparel supplier. Direct-to-consumer revenue reached C$1.16 billion in fiscal 2026, or 75.7% of total sales. That model gives the company greater control over retail pricing, promotions, product allocation and channel mix.
Canada Goose Holdings Inc. (NYSE:GOOS) also entered the tariff period with evidence that its brand can support higher-value purchases. In the first quarter of fiscal 2027, management reported improved conversion and average order value, while gross margin increased to 62.4% from 61.4% a year earlier. Fiscal 2026 gross margin was 69.7% despite higher freight and duty costs.
#holdings #duty #value
The duty applies to the customs value of covered products, making product-level exposure—not U.S. revenue alone—the key number. Canada Goose Holdings Inc. (NYSE:GOOS) generated C$385.1 million in the United States during fiscal 2026, equal to 25.2% of C$1.53 billion in total revenue.
Canada Goose Holdings Inc. (NYSE:GOOS) has not disclosed how much of its U.S. ****** ortment falls under the tariff or the customs-value base subject to the duty. However, the company reported that most of its goods were manufactured in Canada during fiscal 2026, including nearly all of its down-filled outerwear. More than 80% of those down-filled products were manufactured directly in company facilities.
Canada Goose Holdings Inc. (NYSE:GOOS) has more flexibility than a mass-market apparel supplier. Direct-to-consumer revenue reached C$1.16 billion in fiscal 2026, or 75.7% of total sales. That model gives the company greater control over retail pricing, promotions, product allocation and channel mix.
Canada Goose Holdings Inc. (NYSE:GOOS) also entered the tariff period with evidence that its brand can support higher-value purchases. In the first quarter of fiscal 2027, management reported improved conversion and average order value, while gross margin increased to 62.4% from 61.4% a year earlier. Fiscal 2026 gross margin was 69.7% despite higher freight and duty costs.
#holdings #duty #value
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