Good Good CEO Matt Kendrick took to social media early Friday morning to slam Callaway for the advertisement controversy that has dominated golf headlines all week.
At 3:38 a.m. ET Friday, Kendrick wrote on X/Twitter, "Interesting that Callaway Golf asks us to make an ad then approves it then asks us to take the fall then drops us in a coordinated media blitz and covers it up by giving a million dollars away thinking everyone will be ok with it. 30 for 39 will be legendary."
Kendrick also replied to a slew of posts from other users, most notably one who suggested Good Good file a lawsuit against Callaway, to which Kendrick responded "not opposed." That reply has since been deleted, but screenshots rapidly circulated social media.
Late Friday morning, David Rumsey with Front Office Sports managed to get Kendrick on the phone and published a Q&A, in which Kendrick said that Good Good is "not thinking about" suing Callaway and that the X post was "just off the cuff responding to a comment." Kendrick told Rumsey that he never saw the video before it went live and that Good Good "removed the people responsible" for the ad.
Kendrick was also asked about why he decided to send the initial X post Friday regarding the situation with Callaway: "It's just been tough with everything I've seen from what's come towards my family and things like that, and the frustration, it's just tough," Kendrick said. "You don't like being kicked when you're down. It's definitely reactionary, but it comes from a place of just not liking what's coming from this to us personally. It's been tough. The company is one thing, but family is a whole 'nother thing.
#Friday #Media #golf #Social
At 3:38 a.m. ET Friday, Kendrick wrote on X/Twitter, "Interesting that Callaway Golf asks us to make an ad then approves it then asks us to take the fall then drops us in a coordinated media blitz and covers it up by giving a million dollars away thinking everyone will be ok with it. 30 for 39 will be legendary."
Kendrick also replied to a slew of posts from other users, most notably one who suggested Good Good file a lawsuit against Callaway, to which Kendrick responded "not opposed." That reply has since been deleted, but screenshots rapidly circulated social media.
Late Friday morning, David Rumsey with Front Office Sports managed to get Kendrick on the phone and published a Q&A, in which Kendrick said that Good Good is "not thinking about" suing Callaway and that the X post was "just off the cuff responding to a comment." Kendrick told Rumsey that he never saw the video before it went live and that Good Good "removed the people responsible" for the ad.
Kendrick was also asked about why he decided to send the initial X post Friday regarding the situation with Callaway: "It's just been tough with everything I've seen from what's come towards my family and things like that, and the frustration, it's just tough," Kendrick said. "You don't like being kicked when you're down. It's definitely reactionary, but it comes from a place of just not liking what's coming from this to us personally. It's been tough. The company is one thing, but family is a whole 'nother thing.
#Friday #Media #golf #Social
3 months ago
