This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter.
Coca-Cola's "Fan Work Is Thirsty Work" platform is returning for fall football season with a campaign spanning TV ads, social content, personalized packaging and a new fantasy sports integration, according to a press release.
For its social-first approach, ***** e will work with creators at partner colleges around the country to produce content around events like games and tailgates. The soft drink marketer is also undertaking a 74-stop tour to bring locally inspired experiences to campuses.
The news marks ***** e's first tie-up with Yahoo Sports College Fantasy Football as the brand seeks to engage people who track their teams' performance throughout the season. ***** e's sports marketing bets so far this year, including extensive World Cup activations, have helped generate engagement and deepen customer insights, the company has said.
After a brief respite following World Cup mania, ***** e is again revving up its sports marketing engine as attention turns toward American football and the back-to-school rush. The beverage giant is updating its "Fan Work Is Thirsty Work" platform, with a spotlight on social-first creator content, fantasy sports and personalized experiences tailored to an array of colleges and teams, including during the Coca-Cola Bowl Season schedule.
#work #season #content #first
Coca-Cola's "Fan Work Is Thirsty Work" platform is returning for fall football season with a campaign spanning TV ads, social content, personalized packaging and a new fantasy sports integration, according to a press release.
For its social-first approach, ***** e will work with creators at partner colleges around the country to produce content around events like games and tailgates. The soft drink marketer is also undertaking a 74-stop tour to bring locally inspired experiences to campuses.
The news marks ***** e's first tie-up with Yahoo Sports College Fantasy Football as the brand seeks to engage people who track their teams' performance throughout the season. ***** e's sports marketing bets so far this year, including extensive World Cup activations, have helped generate engagement and deepen customer insights, the company has said.
After a brief respite following World Cup mania, ***** e is again revving up its sports marketing engine as attention turns toward American football and the back-to-school rush. The beverage giant is updating its "Fan Work Is Thirsty Work" platform, with a spotlight on social-first creator content, fantasy sports and personalized experiences tailored to an array of colleges and teams, including during the Coca-Cola Bowl Season schedule.
#work #season #content #first
2 months ago
