On Tuesday, Lego posted a record first-half of 41.9 billion Danish kroner, or roughly $6.5 billion, in revenue — up 21% from the same period in 2025. In constant currency terms, revenue grew 26%.
The company said operating profit climbed 22% to reach 10.9 billion Danish kroner, equivalent to around $1.7 billion. Net profit climbed 32% to 8.6 billion Danish kroner. Consumer sales grew 22%, driven by demand across the product range. The company said it outpaced the global toy market and gained market share.
CEO Niels B. Christiansen said the results reflected broad appeal across the portfolio. "Our portfolio of products offers something for everyone, and culturally relevant brand experiences continue to drive demand across the globe," Christiansen said in a statement.
In the first half of the year, Lego introduced 332 new sets. Bestselling themes included Speed Champions, Botanicals, Technic, Icons and Star Wars. The company also introduced its LEGO SMART Play platform, which brings sensor-based interactive features to brick sets, and debuted a partnership with Pokémon. Sporting partnerships tied to Formula 1, the FIFA World Cup 2026 and K-pop property KPop Demon Hunters also contributed to consumer demand.
Christiansen told CNBC that new partnerships draw in consumers who had not previously found their interests represented in the Lego brand. "We've also seen that we retain consumers really, really well, and we're selling more to those we have," he said.
#danish #christiansen #kroner
The company said operating profit climbed 22% to reach 10.9 billion Danish kroner, equivalent to around $1.7 billion. Net profit climbed 32% to 8.6 billion Danish kroner. Consumer sales grew 22%, driven by demand across the product range. The company said it outpaced the global toy market and gained market share.
CEO Niels B. Christiansen said the results reflected broad appeal across the portfolio. "Our portfolio of products offers something for everyone, and culturally relevant brand experiences continue to drive demand across the globe," Christiansen said in a statement.
In the first half of the year, Lego introduced 332 new sets. Bestselling themes included Speed Champions, Botanicals, Technic, Icons and Star Wars. The company also introduced its LEGO SMART Play platform, which brings sensor-based interactive features to brick sets, and debuted a partnership with Pokémon. Sporting partnerships tied to Formula 1, the FIFA World Cup 2026 and K-pop property KPop Demon Hunters also contributed to consumer demand.
Christiansen told CNBC that new partnerships draw in consumers who had not previously found their interests represented in the Lego brand. "We've also seen that we retain consumers really, really well, and we're selling more to those we have," he said.
#danish #christiansen #kroner
10 days ago
