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Companies can keep their on-tap cold brew and "unlimited" PTO. What employees really want are fertility benefits, and there's a market for providing them that's underserved.
Wells Fargo **** ysts last week rated fertility-benefits provider Progyny a strong buy, saying the category leader so far only serves 5% of its potential market. Progyny provides family-focused services to about 7 million patients at more than 600 companies, but Wells Fargo sees a potential market of 156 million.
The decade-old company made nearly $1.3 billion in revenue in the past fiscal year, up 10%, as it continued expanding beyond basic fertility services.
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2 months ago

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