The name, image and likeness collective that connects Tennessee fans with athletes, exclusive experiences and merchandise is opening a store in Knoxville that will sell limited-edition Vols gear.
The Volunteer Club, which supports University of Tennessee athletes through fan memberships and merch sales, announced its first storefront is opening Sept. 4 at 6601 Kingston Pike in Bearden.
The store represents the "next evolution" for NIL, said co-owner Will Crockett, who told Knox News he is launching the concept as a way to bridge the gap between fans and athletes with a physical ***** e for them to interact. In other words, according to a news release, the store will be anything but "another traditional Tennessee apparel shop."
"There are plenty of those already," the announcement said, "and they do just fine."
Former Tennessee running back Travis Stephens will be on hand for the grand opening, which invites fans into a ***** e designed to feel like a piece of Vols history. The Volunteer Club storefront will feature authentic, nostalgic decorations such as a 1930s-era scoreboard on the wall, Crockett said, as well as an old bathroom door and phone booth from Neyland Stadium. A fridge will be stocked with complimentary orange soda and a variety of Tennessee-themed goods.
#fans #athletes #club
The Volunteer Club, which supports University of Tennessee athletes through fan memberships and merch sales, announced its first storefront is opening Sept. 4 at 6601 Kingston Pike in Bearden.
The store represents the "next evolution" for NIL, said co-owner Will Crockett, who told Knox News he is launching the concept as a way to bridge the gap between fans and athletes with a physical ***** e for them to interact. In other words, according to a news release, the store will be anything but "another traditional Tennessee apparel shop."
"There are plenty of those already," the announcement said, "and they do just fine."
Former Tennessee running back Travis Stephens will be on hand for the grand opening, which invites fans into a ***** e designed to feel like a piece of Vols history. The Volunteer Club storefront will feature authentic, nostalgic decorations such as a 1930s-era scoreboard on the wall, Crockett said, as well as an old bathroom door and phone booth from Neyland Stadium. A fridge will be stocked with complimentary orange soda and a variety of Tennessee-themed goods.
#fans #athletes #club
2 months ago
