LaVar Ball thinks Michael Jordan made billions from sneakers—and still got shortchanged.
The Big Baller Brand founder is questioning Jordan's legendary partnership with Nike, arguing that the basketball icon should have walked away with substantially more money from the empire built around his name. In Ball's estimation, Jordan's fortune should be measured not in single-digit billions, but somewhere around $100 billion.
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"Jordan, he made Nike over a trillion dollars," Ball said on the Bigg Dogg Chico show. "What did he say? His bank account never went over three or four billion. If I make anybody a trillion dollars in anything, you better at least give me a hundred billion. That makes sense."
The math behind Ball's trillion-dollar claim doesn't line up with reported Jordan Brand sales, but there's no debating the scale of the business Jordan helped create. According to WWD, Jordan Brand has generated tens of billions in revenue since Nike signed the Chicago Bulls superstar in 1984, with annual sales recently topping $7 billion.
#brand #billion
The Big Baller Brand founder is questioning Jordan's legendary partnership with Nike, arguing that the basketball icon should have walked away with substantially more money from the empire built around his name. In Ball's estimation, Jordan's fortune should be measured not in single-digit billions, but somewhere around $100 billion.
COMPLEX SHOP: Shop the brands you love, anytime and anywhere. Uncover what's next. Buy. Collect. Obsess.
"Jordan, he made Nike over a trillion dollars," Ball said on the Bigg Dogg Chico show. "What did he say? His bank account never went over three or four billion. If I make anybody a trillion dollars in anything, you better at least give me a hundred billion. That makes sense."
The math behind Ball's trillion-dollar claim doesn't line up with reported Jordan Brand sales, but there's no debating the scale of the business Jordan helped create. According to WWD, Jordan Brand has generated tens of billions in revenue since Nike signed the Chicago Bulls superstar in 1984, with annual sales recently topping $7 billion.
#brand #billion
8 days ago
