Whether he's stepping out at Paris Fashion Week or sending fans into a frenzy over an off-duty airport look, BTS's Kim Taehyung has quietly become one of fashion's most influential dressers. It's only fitting, then, that Champion is the latest brand to tap into his cultural appeal.
Launching today, Taehyung leads Champion's new True Champion campaign, appearing alongside Romeo Beckham, Sofi Tukker, Kyle Kuzma, Danna Paola, Megan Keller, Bella Sims, and Jaalen Best.
Instead of placing him in a traditional sports setting, Champion leans into the everyday wardrobe that has made the idol a style favorite. Think: oversize varsity jackets layered over quarter-zips, relaxed sweatpants, vintage-inspired rugby knits, and retro sneakers, all photographed inside warm, lived-in interiors scattered with cassette tapes, vinyl records, and headphones.
Champion
It's a subtle shift for the American heritage label. While Champion built its reputation on activewear, the new campaign feels just as much about everyday personal style as performance, with Taehyung serving as an obvious bridge between the two.
#everyday #launching
Launching today, Taehyung leads Champion's new True Champion campaign, appearing alongside Romeo Beckham, Sofi Tukker, Kyle Kuzma, Danna Paola, Megan Keller, Bella Sims, and Jaalen Best.
Instead of placing him in a traditional sports setting, Champion leans into the everyday wardrobe that has made the idol a style favorite. Think: oversize varsity jackets layered over quarter-zips, relaxed sweatpants, vintage-inspired rugby knits, and retro sneakers, all photographed inside warm, lived-in interiors scattered with cassette tapes, vinyl records, and headphones.
Champion
It's a subtle shift for the American heritage label. While Champion built its reputation on activewear, the new campaign feels just as much about everyday personal style as performance, with Taehyung serving as an obvious bridge between the two.
#everyday #launching
2 months ago
