The WNBA's momentum, which started gaining steam with Caitlin Clark's arrival in the 2024 draft, has been unstoppable. Heading into the 2026 season, ESPN's VP of women's sports programming and espnW, Susie Piotrkowski, spoke about the network's view of Clark as a "gateway drug" into women's sports.
"If that brought you in, I'm going to keep you here," Piotrkowski said.
Through the first half of the season, she, along with the WNBA's other media partners in its new 11-year, $2.2 billion media deal, have delivered. The league held its 2026 All-Star Weekend in Chicago over the weekend, and per a report from Austin Karp at Sports Business Journal, WNBA telecasts are up 12% compared to last season at the All-Star Break across its rights partners.
To Piotrkowski's credit, Clark has certainly been the biggest driver of that success, as the top seven broadcasts in the first half of the season all involved her Indiana Fever. Indiana's win over the New York Liberty on July 18, which averaged 2.58 million viewers, was the most-watched WNBA telecast ever on CBS, and the second-most-watched WNBA game this season, behind only Fever-Las Vegas Aces (2.64 million) on NBC and Peacock on July 12.
Unsurprisingly, Clark's ratings impact was also felt over All-Star Weekend.

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