After the commercial success of the World Cup, MLS is seeing dollar signs.
Ticket sales have boomed since the final on 19 July, when Lionel Messi's Argentina were vanquished by Spain. For FIFA, Messi and Argentina getting to the final in New Jersey was the optimal outcome – it sustained casual fans' interest for the duration of the tournament and kept the get-in price sky-high.
In Europe and South America, there has been a monumental backlash to the overt commercialisation of the World Cup.
Indeed, with FIFA president Gianni Infantino having crossed the Rubicon and now looking to sell a stake in FIFA itself, the 2026 World Cup might be remembered as the start of a great schism in the sport.
But for Major League Soccer, whose outgoing president of 27 years Don Garber thinks the league can topple the English Premier League as soccer's most commercially valuable, the summer of 2026 cannot be seen as anything but an unbridled success.
#league #Argentina #final
Ticket sales have boomed since the final on 19 July, when Lionel Messi's Argentina were vanquished by Spain. For FIFA, Messi and Argentina getting to the final in New Jersey was the optimal outcome – it sustained casual fans' interest for the duration of the tournament and kept the get-in price sky-high.
In Europe and South America, there has been a monumental backlash to the overt commercialisation of the World Cup.
Indeed, with FIFA president Gianni Infantino having crossed the Rubicon and now looking to sell a stake in FIFA itself, the 2026 World Cup might be remembered as the start of a great schism in the sport.
But for Major League Soccer, whose outgoing president of 27 years Don Garber thinks the league can topple the English Premier League as soccer's most commercially valuable, the summer of 2026 cannot be seen as anything but an unbridled success.
#league #Argentina #final
3 months ago
