A commercial shake-up at the top of world football could reshape what attending and watching future World Cups actually looks like for supporters.
Gianni Infantino seems ready to treat the World Cup less like a football tournament and more like a private equity play. The idea is to spin off FIFA's biggest events into a new entity, selling stakes and bringing in big names to fund the whole thing.
Once private cash starts calling the shots, don't be shocked if the World Cup bloats to 64 teams or gets shuffled into desert winters whenever profit targets demand it.
And Infantino's reward for orchestrating it all? Stepping sideways into a chief commissioner role with an NFL-level $64 million annual payday.
We should have seen this coming after the interference from Gianni Infantino and Donald Trump during the 2026 World Cup, with his administration being approached over the matter.
#Football #cups
Gianni Infantino seems ready to treat the World Cup less like a football tournament and more like a private equity play. The idea is to spin off FIFA's biggest events into a new entity, selling stakes and bringing in big names to fund the whole thing.
Once private cash starts calling the shots, don't be shocked if the World Cup bloats to 64 teams or gets shuffled into desert winters whenever profit targets demand it.
And Infantino's reward for orchestrating it all? Stepping sideways into a chief commissioner role with an NFL-level $64 million annual payday.
We should have seen this coming after the interference from Gianni Infantino and Donald Trump during the 2026 World Cup, with his administration being approached over the matter.
#Football #cups
7 hours ago
