CHICAGO — When it comes to promoting nostalgia, no one does it quite like the Chicago Blackhawks.
So it’s not surprising the Hawks would bring back franchise legend Patrick Kane at 37 to re-create memories of the three-time Stanley Cup champions of the 2010s, pairing him with the next franchise savior — Connor Bedard — through the 2027-28 season.
Of course, any resemblance between those teams and the current edition of the Hawks is coincidental, and you don’t need AI to make a 37-year-old Kane look much different from his 19-year-old self.
Kane signed a two-year deal Thursday with an annual average of $8 million, which reminds us of his number, 88. It’s seen by many as overpaying for a player whose best years are in the past, but considering the marketing aspect for the Hawks, it’s probably worth every penny.
Word of the signing spread quickly, almost as though it was part of a well-planned advertising campaign. A “Welcome Home Patrick Kane!” message appeared on the Wrigley Field marquee, and the Bears tweeted a photo of Kane lifting the Stanley Cup while wearing a Bears jersey at Soldier Field, along with the message, “He’s baaaaaack.” The Hawks sent out several tweets, including one of Kane skating at the Blackhawks Ice Center, where he has been working out all summer.
#year #patrick #bears #franchise
So it’s not surprising the Hawks would bring back franchise legend Patrick Kane at 37 to re-create memories of the three-time Stanley Cup champions of the 2010s, pairing him with the next franchise savior — Connor Bedard — through the 2027-28 season.
Of course, any resemblance between those teams and the current edition of the Hawks is coincidental, and you don’t need AI to make a 37-year-old Kane look much different from his 19-year-old self.
Kane signed a two-year deal Thursday with an annual average of $8 million, which reminds us of his number, 88. It’s seen by many as overpaying for a player whose best years are in the past, but considering the marketing aspect for the Hawks, it’s probably worth every penny.
Word of the signing spread quickly, almost as though it was part of a well-planned advertising campaign. A “Welcome Home Patrick Kane!” message appeared on the Wrigley Field marquee, and the Bears tweeted a photo of Kane lifting the Stanley Cup while wearing a Bears jersey at Soldier Field, along with the message, “He’s baaaaaack.” The Hawks sent out several tweets, including one of Kane skating at the Blackhawks Ice Center, where he has been working out all summer.
#year #patrick #bears #franchise
7 days ago
